Monday 21 November 2011
JCB has opened a new multi-million pound customer attraction at its World HQ at Rocester charting the company’s links to industry back to the 1820s. ‘The Story of JCB’ has been designed to generate new business from all over the world.
JCB Chairman Sir Anthony Bamford said: “This is an extremely exciting development. It is the first time that the history of our company and my family’s roots in manufacturing has been told in the form of a permanent exhibition. We are an innovative company and our success over the past 66 years has been driven by innovation and that is at the very core of this exhibition.”
“The ‘Story of JCB’ exhibition is also a very powerful selling tool for our customers, especially in the emerging markets where a greater appreciation of our heritage and pedigree will help them understand our business and why we are the right choice for their future machine requirements.”
The exhibition covers 2,500m² of floorspace and includes 14 zones which takes the visitor from the 1820s, when the Bamford family were blacksmiths in Uttoxeter through to the present day.
JCB currently welcomes around 15,000 visitors from all over the world and this figure is expected to rise to 20,000 from next year as a result of the exhibition’s development. There will be some limited opportunities for the general public to visit the attraction and interest can be registered via www.jcb.com.